Amusing Ourselves to Death - Neil Postman
"Now... this" is commonly used on radio and television newscasts to indicate that what one has just heard or seen has no relevance to what one is about to hear or see, or possibly to anything one is ever likely to hear or see. The phrase is a means of acknowledging the fact that the world is mapped by the speeded-up electronic media, has no order or meaning, and is not to be taken seriously.
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