On the success of Spongebob - Stephen Hillenburg
I think we all thought the show would be good, but I didn't ever assume it would catch on in a mass audience sort of way, that's unexpected, and we're flattered and relieved. Our characters act silly, even totally ridiculous at times, and most of our jokes don't come out of pop cultural references. It seems like we're aiming at a child audience, but everyone can laugh at the basic human traits that are funny. It's playful, the humor is playful, the world is playful. You can kind of let go.
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