The reason he called his new company LoveFrom - Jony Ive
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There was an employee meeting a number of years ago and Steve Jobs was talking. He said that one of the fundamental motivations was that when you make something with love and with care, even though you probably will never meet the people that you're making it for, and you'll never shake their hand, by making something with care, you are expressing your gratitude to humanity, to the species.
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